This course is designed to provide participants with a strategic overview of best practices inleadership and investment management of innovative, technology-oriented, high growthbiomedical enterprises. Also, provides a strategic insight in the business development andmarketing of biomedical products and technologies. An overview of the R&D division of thepharmaceutical industry is provided to better comprehend the innovation in the industry.Thecourse has been structured such that it covers all aspectsranging from product pricingstrategies, in-and out-licensing of products and technologies in business development, issuesin market entry and development, brand development etc.
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